A West London dad who struggled through school with undiagnosed ADHD and dyslexia has built a learning app to encourage learning among children.
Neil Kidd, the developer, father and a Hounslow primary school governor, said:
“Every app we tried was either full of ads, wanted a big subscription, or my son saw straight through the fake rewards.
“Kids know the difference between virtual coins and actual money. So I built the thing I couldn’t find – with him testing every bit of it.
“If earning pocket money is what it takes for a child like I was to feel good at spelling, that’s the cheapest tutoring tool in Britain.”
The app offers real‑time monetary rewards for practicing grammar, math, and reading, and parents can set payout amounts while tracking their child’s learning progress.
In offering a clean, distraction-free layout and instant rewards, the app primarily covers the Key Stage 1 and Key Stage 2 national curriculums for children who find traditional learning tools hard going, including those with ADHD and dyslexia.
For Year 4 parents preparing for the government’s statutory times table check, the app also offers a free Multiplication Tables Check practice tool.
According to government statistics, one in seven children are estimated to be neurodivergent with over 1.7 million pupils in England to have special educational needs (SEN).
The percentage of pupils receiving Special Educational Needs support has increased by 0.6% since 2024.
The Pocket Money Game subscription fees start from £3.99 a month, with a £2 Summer Pass covering 12 weeks, and a free tier to get started.
