Transforming pets’ fur, ashes and feathers into handmade keepsakes, the founder and his wife established Fur & Forever after struggling to find the combination of quality, sensitivity and reassurance he wanted when looking for pet memorial jewellery himself.
The pet memorial jewellery shop crafts personalised, long-lasting keepsakes like rings and pendants using customer-provided pet fur, hair, feathers, or ashes.
In their approach to packaging their orders, the business describes itself as eco-friendly rather than eco-conscious.
These include printed materials made from plantable wild-flower paper, seed-embedded protective packaging, recycled-cardboard jewellery and postage boxes, including thank-you cards made using offcuts from cotton garment factories.
The business continues to garner positive reviews on social media.
Fur & Forever is a Brighton-based specialist pet memorial jewellery brand operated by South Downs Designs Limited. It creates handmade rings, necklaces and keepsakes incorporating customers’ pet fur, hair, feathers, ashes and other sentimental inclusions.
Website: https://furandforever.com
Instagram: https://instagram.com/furandforever
